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Tappen vs HubSpot
HubSpot runs marketing, sales and service for a whole company. Tappen is the tool you open to text a list and work the replies.
Updated November 2026 · confirm HubSpot SMS details on hubspot.com
- The job is outbound text to a lead list
- You want 10DLC, quiet hours and STOP handled in the same product
- You do not want to assemble a marketing suite
- You already run the company on HubSpot
- You need email marketing, ads and a full CRM
- Texting is a small add-on, not the work
| Tappen | HubSpot | |
|---|---|---|
| Built for | Texting a lead list and working replies | Company-wide CRM and marketing |
| Bulk SMS | Yes, with credits in the plan | Depends on their SMS add-on and region |
| Inbox | Shared SMS and email threads | Shared inbox across channels they support |
| AI drafts | You approve before anything sends | Their AI features, priced their way |
| Setup | CSV in, 10DLC, send | A broader implementation |
| Price | Free, Pro $199/mo, Business $599/mo | See hubspot.com/pricing |
HubSpot is a trademark of its owner. This page does not quote their prices. Check their site before you decide.
Switching from HubSpot
Export contacts
Download contacts and tags as a CSV from the tool you use today.
Import to Tappen
Map fields once. Keep the consent source and opt-outs with each contact.
Register and send
We help with 10DLC and your first campaign on a call.
Platform
Connected to the systems the product already uses.
Telnyx and Twilio
SMS delivery and calling. A workspace uses the carrier it is set up on.
Stripe
Plans, the 14-day trial on Pro and Business, and texting credits.
Google Calendar
The in-app calendar reads and writes events when Gmail is connected.
Instantly
Email campaigns, mailbox warmup, and replies that land in the same inbox.
API and MCP
Leads, threads, notes, stage moves, and SMS. Sends still run the opt-out, hours, and credit checks.
Compliance
Checks before the send, records after it.
US carriers require 10DLC registration for business texting on local numbers. Tappen walks you through brand and campaign registration. Business includes white-glove submission. STOP and HELP are honored. Quiet hours can hold a send outside the recipient’s local window. Consent source and date can be stored on the contact.
Compared with doing it yourself
One product instead of a sheet and a texting app.
| On your own | Tappen | |
|---|---|---|
| Send and reply in one place | A sheet plus a separate texting app | Yes |
| Quiet hours by recipient local time | You track the window yourself | Yes |
| STOP and HELP on every number | Easy to miss a number | Yes |
| 10DLC registration help | Carrier portals on your own | Guided in the product |
| AI draft that waits for approval | You write every reply | Yes |
| Pipeline stage on the thread | A separate CRM | Yes |
| Consent source stored on the contact | Your own notes | Yes |
| CSV import and export | Yes | Yes |
| Team seats and assignment | Shared login or forwards | Yes, on paid plans |
Questions
Answers from how the product works.
Does an AI draft send by itself?
No. Suggested replies are drafts. A person approves them before they send. A campaign sends when you start or schedule it.
What is a texting credit?
One SMS segment, up to 160 characters, uses one credit. A picture message (MMS) uses three. Included credits are part of Pro and Business. Free has no texting credits.
Do I need 10DLC?
Yes for business texting from US local numbers. Tappen includes a guided registration. The Business plan includes white-glove submission within 24 hours of signup.
What happens if someone replies STOP?
STOP, HELP, and the standard variants are handled. That contact is not texted again from the workspace numbers.
Can I import a list?
Yes. CSV import maps fields and can flag duplicates. Export is available. Only text people whose consent covers your business.
How do seats work?
Free and Pro include 1 seat. Business includes 3. Extra seats can be added on a paid plan.
Can I cancel?
Monthly plans cancel at the end of the billing period. Annual plans keep the annual commitment. Upgrades take effect immediately.
Is there a free trial?
The Free plan has no card and no texting credits. Pro and Business include a 14-day trial. A card is required for the trial.
Keep HubSpot if you need HubSpot.
Use Tappen when the deal starts with a text.